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| Rush (2013) Film Poster |
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| James Hunt - Basically an advertisement for Phillip Morris |
Working Title:
Working title was founded in 1983 is co-chaired by Eric Fellner and Tim Bevan - they started off making relatively low budget films in collaboration with Channel 4 Films with releases such as 'My Beautiful Laundrette' and in 1989 released 'For Queen and Country' - an Anglo-American production which performed well on both sides of the atlantic and gave them the foundations for a buisiness model they began to exploit in film such as 'Four Weddings and A Funeral' which reached box office sales of $245,700,832, which is incredible for a film with only a $4.4 million budget.
How Rush was packaged:
Rush was designed to appeal to a wide range of audiences and does this in several ways.
- Uses stereotypical british characters such as Chris Hemsworth as the aristocratic James Hunt
- Employs working title's signature technique of using well-established American stars (such as Olivia Wilde) which works extremely well to draw in international audiences.
- Is centered around the historic rivalry of James Hunt and Nikki Lauda which will appeal to fans of history and F1 racing alike.
- Does extremely well to create a convincing interpretation of the rockstar lifestyles which F1 drivers lived
- Uses simple, internationally recognized themes which can be easily understood by the worldwide audience
- Creates a realistic portrayal of the mid 70s
Special Effects:
Rush uses highly detailed and glossy special effects which give it a high production value and puts the visuals on par with most hollywood movies.
SFX feature
Resources:
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